După cum Jack Dorsey și-a anunțat compania Twitter că va renunța la toate anunțurile politice, CEO-ul Facebook Zuckerberg s-a redresat în privința politicii sale de a refuza să verifice de fapt anunțurile politicienilor. "AT ori de social tensiune Acolo are de multe ori fost un îndemn la Trage înapoi pe gratuit expresie. . . We voi fi Cel mai bun servit peste lung termen by rezistente acest îndemn și apărarea gratuit expresie."

Totuși, Zuckerberg nu a reușit să delimiteze între libertatea de exprimare și libertatea de amplificare plătită a acelei expresii care, în mod inerent, îi favorizează pe cei bogați.

În timpul apelului de astăzi din trimestrul al treilea din 2019, în care Facebook a depășit așteptările și a crescut utilizatorii lunari cu 2% până la 2,45 miliarde de euro, Zuckerberg și-a petrecut timpul apărând politica îndelungată a rețelelor sociale. Puteți citi declarația completă pregătită aici.

Un obiectiv clar a fost risipirea ideii că Facebook a fost motivat de lăcomia de a păstra aceste reclame. Zuckerberg a explicat „Noi estima aceste anunțuri din politicieni voi fi Mai puțin decât 0,5% de al nostru venituri anul viitor. ”Pentru referință, Facebook a obținut 66 de miliarde de dolari în cele 12 luni care încheie trimestrul 3 2019, astfel încât Facebook ar putea câștiga în jur de 330 de milioane până la 400 de milioane de dolari în anunțuri politice anul viitor. [Update: It wasn’t clear if issue ads and PAC ads were counted in Facebook’s 0.5% figure, but now the company says that number is just for ads run directly by politicians.]

Zuckerberg a mai spus că, dat fiind că Facebook a eliminat 50 de milioane de ore pe zi de vizionare video virală de pe platforma sa pentru a sprijini starea de bine care afectează publicitatea publicitară și prețul acțiunii companiei, Facebook în mod clar nu acționează doar în scopul obținerii de profit.

CEO-ul Facebook a încercat, de asemenea, să mențină teoria conform căreia Facebook permite dezinformarea în anunțurile politice pentru a-i satisface pe conservatori sau pentru a evita apelurile de părtinire din partea acestora. „Some oameni Spune acea acest este doar toate A cinic politic calcul și acea suntem actorie în A cale acea noi nu face într-adevăr crede deoarece suntem doar încercat la potoli setea conservatori ”, a spus el, răspunzând că„ sincer, dacă obiectivul nostru a fost acela că încercăm să facem ambele părți fericite, atunci nu facem o treabă foarte bună pentru că sunt destul de sigur că toată lumea este frustrată. ”

În loc să interzică reclame politice, Zuckerberg a exprimat sprijinul pentru creșterea transparenței în ceea ce privește aspectul anunțurilor, cât se cheltuie pentru ele și unde sunt difuzate. „eu crede acea mai bine abordare este la muncă la crește transparenţă. Anunțuri pe Facebook sunt deja Mai Mult transparent decât oriunde altceva. Noi avea A politic anunțuri Arhiva asa de oricine poate sa scruta fiecare anunț asta alerga."

El a menționat că anunțurile politice sunt conduse de „Google, YouTube și majoritatea platformelor de internet”, părând să se poticnească o secundă, întrucât era probabil pregătit să citeze Twitter de asemenea, până când a anunțat că va renunța la toate anunțurile politice cu o oră mai devreme. El a omis că Pinterest și TikTok au interzis și reclame politice.

Nu ajută faptul că sute de angajați ai Facebook au solicitat directorului general să schimbe politica. El a concluzionat că nimeni nu poate acuza Facebook că nu a gândit profund prin întrebare și ramificările sale din aval. Totuși, Zuckerberg și-a lăsat situația dacă alege să schimbe politica. „Am considerat dacă nu ar trebui [sell political ads] în trecut și voi continua să fac acest lucru. ”

Dorsey a avut tweeter că „Am luat decizia de a opri toată publicitatea politică pe Twitter la nivel global. Considerăm că ar trebui câștigat un mesaj politic, nu cumpărat. ”Reprezentantul democrat Alexandria Ocasio-Cortez și-a exprimat susținerea pentru Twitter se mută în timp ce managerul campaniei Trump Brad Parscale a numit-o „o decizie foarte mută”

Directorul general al Twitter a luat câteva puncte clare la Zuckerberg, contracarandu-și argumentele comune pentru a permite dezinformarea în anunțurile politicianului. „Unii ar putea argumenta acțiunile noastre de astăzi ar putea favoriza actorii. Dar am fost martorii că multe mișcări sociale ajung la o scară masivă fără nici o publicitate politică. Am încredere că acest lucru va crește doar. ”Având în vedere că președintele Trump a depășit toți candidații democrați pe anunțurile Facebook începând cu luna martie a acestui an, este clar că beneficiarii cu buzunare profunde ar putea beneficia de politica Facebook.

trump 2020 reclame facebook 1558042973182 facebookJumbo v10 1 1

Trump continuă să-și cheltuiască masiv rivalii democrați pe anunțurile Facebook. Via NYT

Înfăptuind poziția Facebook, Dorsey a replicat: „Nu este credibil pentru noi să spunem:„ Lucrăm din greu pentru a împiedica oamenii să joace sistemele noastre să răspândească informații înșelătoare, dar dacă cineva ne plătește să țintească și să obligăm oamenii să vadă anunțul lor politic … ei bine … pot spune orice vor! "

Twitter nu câștigă foarte mult din anunțurile politice, însumând doar 3 milioane de dolari în venituri din alegerile intermediare din 2018 sau aproximativ 0,1% din cei 3 miliarde de dolari din veniturile totale din 2018. Asta înseamnă că nu va exista nicio cădere majoră pentru Facebook de pe Twitter care va renunța la reclame politice. Însă acum toate privirile vor fi pe Facebook și Google / YouTube. Dacă Sundar Pichai și Susan Wojcicki s-ar muta în conformitate cu Dorsey, ar putea face Zuckerberg și mai vulnerabil la critici.

330 de milioane de dolari ar putea să nu fie un mare stimulent pentru Facebook sau Zuckerberg, dar totuși sună ca o mulțime de bani pentru a câștiga din reclame care pot minti alegătorilor. Respect politica lenevită a Facebook când vine vorba de discursuri postate organic către utilizatori, organizații sau conturile proprii ale politicienilor. Dar să te bazezi pe candidați, presă și public pentru discursul poliției este extrem de idealist. Am văzut cum candidații vor face orice pentru a câștiga, presa partizană va ignora adevărul pentru a-și susține echipa, iar publicul nu este educat sau angajat suficient pentru a înțelege în mod constant ceea ce este fals.

Cele mai mari greșeli ale lui Zuckerberg au venit din supraestimarea umanității. Din păcate, nu toată lumea vrea să aducă lumea mai aproape. Fără garanții, instrumentele Facebook pot ajuta la eliminarea acestuia. Este timpul pentru Facebook și Zuckerberg să recunoască diferența dintre expresia gratuită și expresia plătită.

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Așadar, de ce să nu acceptați anunțurile în timp ce încercați să imprimați dezinformarea? El a susținut că compania „trebuie să ne concentreze eforturile pe problemele principale, fără ca sarcina și complexitatea suplimentară care să le aducă bani”.

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O politică generală ar putea ajuta, de asemenea, Twitter să evite durerea de cap și controversa de a face aceste determinări ale veridicității de la caz la caz.

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Acest lucru vine după ce Facebook, în special, s-a confruntat cu critici grele în legătură cu refuzul său de a verifica de fapt publicitatea politică (chiar și așa) a luat măsuri pentru a combate dezinformarea în alte alegeri), cu u00a0Angajații Facebook scriu o scrisoare deschisă u00a0subiectarea poziției companiei.

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În același timp, una dintre reclamele care au determinat recent controversa u2014 în care campania Trump a promovat o teorie a conspirației despre Joe Biden u2014 a rulat și pe YouTube și Twitter u00a0 (și pe unele rețele TV, deși CNN a refuzat să-l transmită).

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Deci, chiar dacă discuția s-a concentrat pe Facebook, întrebările mai largi de permisivitate și responsabilitate sunt cele pe care trebuie să le facă față toate platformele majore de internet.

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De vară, de fapt, Twitter a spus că va începe să blocheze presa publică de stat să difuzeze reclame pe platforma sa după ce a identificat o operațiune de a da discordie politică u201d în jurul protestelor din Hong Kong, care u00a0 a implicat sute de conturi legate de guvernul chinez.

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Ideea că Facebook ar trebui să interzică doar toate reclamele politice este o soluție care a fost plutită de o serie de pundituri, inclusiv de propriul Josh Constine. Înainte de ziua de azi, acest lucru ar fi putut părea un pas extrem sau nerealist. Dintr-o dată, pare mult mai posibil u2014 sau cel puțin ca Mark Zuckerberg va trebui să răspundă la întrebări despre asta o perioadă.

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Dorsey nu a menționat Facebook pe nume în tweet-urile sale, dar a părut să facă aluzie la poziția companiei atunci când a scris: „De exemplu, nu este credibil pentru noi să spunem:„ Noi lucrăm din greu pentru a opri oamenii de la jocuri Sistemele noastre de a răspândi informații înșelătoare, dar dacă cineva ne plătește să vizăm și să obligăm oamenii să-și vadă anunțul politic u2026well ... pot spune orice vor! Ud83d ude09' “

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Este de asemenea interesant că Twitter a ales să anunțe asta la fel Facebook a lansat cel mai recent raport al câștigurilor.

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Dorsey a recunoscut, de asemenea, că Twitter este „o mică parte a unui ecosistem de publicitate politică mult mai mare”, dar a spus: „Am fost martorii că multe mișcări sociale ajung la o scară masivă fără nicio publicitate politică. Am încredere că acest lucru va crește doar. ”

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Într-o declarație, analistul principal eMarketer, Jasmine Enberg, a declarat că mișcarea este „în contrast puternic cu Facebook”, dar a remarcat „este probabil ca publicitatea politică să nu constituie o parte critică a activității de bază a Twitter u2019”.

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CEO-ul Jack Dorsey tocmai a anunțat, prin tweet, că Twitter va interzice toate reclamele politice, cu „câteva excepții”, cum ar fi înregistrarea alegătorilor. "Credem că ar trebui să se obțină un mesaj politic, nu să fie cumpărat", a spus Dorsey. Deși nu este complet clar cât de ample vor fi acele excepții, se pare că interdicția se va aplica […]

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WASHINGTON, DC - 5 SEPTEMBRIE: directorul executiv al Twitter, Jack Dorsey, depune mărturie în timpul unei audieri a Comitetului Camerei pentru Energie și Comerț despre transparența și responsabilitatea Twitter, pe Capitol Hill, 5 septembrie 2018, la Washington, DC. La începutul zilei, Dorsey s-a confruntat cu întrebări din partea Comitetului de Informații din Senat despre modul în care operatorii străini își folosesc platformele în încercarea de a influența și manipula opinia publică. (Foto de Drew Angerer / Getty Images)

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": " file ":" GettyImages-1027231364.jpg " "lățime": 1024," înălțime ": 683," MIME_TYPE ":" imagine / jpeg " "SOURCE_ID":" https: / / techcrunch.com / wp-content / / încărcări 2018 / 09 / GettyImages-1027231364. jpg "," image_meta ": " aperture ":" 0 "," credit ":" Getty Images "," camera ":" "," legendă ":" WASHINGTON, DC - 5 SEPTEMBRIE: Twitter Chief Executive Officer Jack Dorsey depune mărturie în cadrul unei audieri a Comitetului Camerei pentru Energie și Comerț despre transparența și responsabilitatea Twitter, pe Capitol Hill, 5 septembrie 2018 la Washington, DC. La începutul zilei, Dorsey s-a confruntat cu întrebări din partea Comitetului de Informații din Senat despre modul în care operatorii străini își folosesc platformele în încercarea de a influența și manipula opinia publică. 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a perturba Berlinul 2019? Aplicați la voluntar", "conținut": "redat": "

Dacă bugetul dvs. nu poate pur și simplu să administreze o linie pentru un bilet Întrerupeți Berlinul 2019, avem vești interesante pentru tine. Voluntar pentru programul nostru de schimb de muncă și vă vom oferi un permis gratuit pentru inovator bun pentru ambele zile ale emisiunii (11-12 decembrie). Avem un număr limitat de posturi de voluntari și cererile se închid joi, 31 octombrie.

n

Nu așteptați u2014 aplicați la schimbul nostru de voluntari și participați gratuit la Disrupt Berlin.

n

Este nevoie de o mulțime de mâini și de multă muncă pentru a produce un eveniment tehnologic de talie mondială, iar tu vei avea un scaun în față pentru a face totul. De asemenea, veți fi o mare parte din transformarea Disrupt într-o experiență remarcabilă pentru toți participanții.

n

Este posibil să vă solicităm să difuzați difuzoare, să înregistrați participanții, să scanați bilete, săculeți pentru bunătăți, să vă ajutați cu alte activități de marketing, să participați direct, să semnați cu totul sau cu totul altceva. Voi lucrați din greu, dar aveți, de asemenea, mult timp pentru a vă bucura de accesul cu pasul inovator.

n

Ești pregătit pentru tipărirea fină? Iată ce trebuie să știți. Datele de voluntariat Disrupt Berlin sunt 10-12 decembrie. Pentru a fi luați în considerare, toți voluntarii trebuie:

n
    n
  • Să ai cel puțin 18 ani
  • n
  • Trimiteți o cerere până joi, 31 octombrie
  • n
  • Participe la un antrenament de orientare obligatoriu marți, 10 decembrie la Arena Berlin
  • n
  • Fii disponibil timp de 10 ore pe parcursul celor trei zile; schimburile sunt cuprinse între 2 și 5 ore și pot începe încă de la 6 a.m. sau se încheie până la 11 p.m.
  • n
  • Asigurați-vă propriile călătorii, cazare și mese
  • n
n

Alocăm programări de voluntariat cu două-trei săptămâni înainte de eveniment și vă notificăm dacă acceptăm sau nu cererea dvs. până miercuri, 6 noiembrie.

n

Încurcăm pasul gratuit pentru inovator și dintr-un motiv întemeiat. Cu aceasta, voluntarii au acces la agenda întreruptă completă: toate etapele u2014 inclusiv competiția Startup Battlefield u2014 acces exclusiv la conținut video după încheierea evenimentului, ateliere interactive, peste 400 de startup-uri și sponsori în Startup Alley, evenimente în rețea, lista completă de participanți prin Disrupt Mobile App și CrunchMatch, participantul platformă de rețea

n

Ca voluntar la Disrupt Berlin 2019, veți vedea tot ceea ce duce la producerea unui eveniment tehnologic la scară largă, să întâlniți oameni grozavi și mai aveți timp să explorați și să faceți rețea. Cererile se închid la 31 octombrie aplicați voluntar azi!

n

Compania dvs. este interesată să sponsorizeze sau să expună la Disrupt Berlin 2019? Contactați echipa noastră de vânzări de sponsorizare prin u00a0completând acest formular.

N " "protejat": fals, "fragment": "redat":"

Dacă bugetul dvs. nu poate pur și simplu să gestioneze un element rând pentru un bilet la Disrupt Berlin 2019, avem vești interesante pentru dvs. Voluntar pentru programul nostru de schimb de muncă și vă oferim un permis gratuit pentru inovator pentru ambele zile ale spectacolului (11-12 decembrie). Avem un număr limitat de posturi de voluntari și aplicații închise […]

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În prezent, Leslie lucrează ca director al evenimentelor la TechCrunch și Engadget.

N n

Anterior la TechCrunch, Leslie a fost Event Partnerships Manager, lucrând la TechCrunch Disrupt Hackathon and Conference, precum și la diverse evenimente Engadget. Înainte de aceasta, a lucrat la Investors Title Insurance Company în calitate de Marketing Manager, TechTarget în calitate de manager de campanie pentru conturi naționale și manager de programe de marketing.

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În prezent, Leslie lucrează ca director al evenimentelor la TechCrunch și Engadget.

N n

Anterior la TechCrunch, Leslie a fost Event Partnerships Manager, lucrând la TechCrunch Disrupt Hackathon and Conference, precum și la diverse evenimente Engadget. Înainte de aceasta, a lucrat la Investors Title Insurance Company în calitate de Marketing Manager, TechTarget în calitate de manager de campanie pentru conturi naționale și manager de programe de marketing.

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Am adăugat worldu2019s best growth marketers into one community. De două ori pe lună, le cerem să își împărtășească cele mai eficiente tactici de creștere și le compilăm în acest Raport de creștere.

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This is how youu2019re going stay up-to-date on growth marketing tactics u2014 with advice you canu2019t get elsewhere.

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Our community consists of 600 startup founders paired with VPu2019s of growth from later-stage companies. Avem 300 de fondatori YC plus marketeri seniori de la companii inclusiv Medium, Docher, Invision, Intui, Pinterest, Discordie, Flux Web, Școala Lambda, Keto Perfect, Tipform, Fertilitate Modernă, Segment, Udemy, Puma, Cameo și Ritual.

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You can participate in our community by joining Demand Curveu2019s marketing webinarii. Grup slab, sau program de formare de marketing. Consultați rapoartele de creștere anterioare aici și aici.

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Fără alte detalii, consultați sfatul.

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Care sunt câteva strategii SEO noi și avansate?

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Comunitatea noastră a alergat o masterclass SEO in which we discussed Googleu2019s algorithm updates and shared advanced practices for writing blog content in a data-driven manner.

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Tactică pentru transformarea vizitatorilor blogului în clienți

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Bazat pe idei de la Nat Eliason de la mașina de creștere.

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SEO traffic can sometimes be a vanity metric if youu2019re not converting it into lead flow. Iată trei moduri de a converti vizitatorii blogului în clienți:

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    n
  1. Prompt blog readers with quizzes to help them identify the product/plan that’s best suited for them. Apoi, solicitați adresa lor de e-mail pentru a vedea rezultatele. Urmăriți cu e-mailuri prin picurare.
  2. n
  3. Create u201cBuyeru2019s Guidesu201d u2014 downloadable PDFs with nice visuals that help readers figure out how to accomplish their goals (e.g. u201cpaleo cooking starter kit.u201d) Again, require an email for them to download the complete guide.
  4. n
  5. Pixelizează-ți vizitatorii blogului și retargetează-l cu reclame Facebook. Spuneți-vă că reclamele trimit vizitatori către paginile de destinație care se potrivesc oricărei categorii de conținut de blog le-au atras inițial pe site.
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Cum să (re) direcționați clienții de afaceri cu reclame Facebook

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Pe baza informațiilor din Nima Gardideh din Pearmill și Julian Shapiro al Curbei Cererii.

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Most people use their personal email address on their Facebook/Instagram account. So if you’re collecting business emails during your user onboarding process, Facebook can have a hard time matching those emails to the corresponding Facebook profiles when creating custom targeting lists.u00a0

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u00a0Iată câteva trucuri în acest sens:

","protected":false,"excerpt":"rendered":"

Weu2019ve aggregated theu00a0worldu2019s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into thisu00a0Growth Report.

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Am adăugat worldu2019s best growth marketers into one community. De două ori pe lună, le cerem să își împărtășească cele mai eficiente tactici de creștere și le compilăm în acest Raport de creștere.

n

This is how youu2019re going stay up-to-date on growth marketing tactics u2014 with advice you canu2019t get elsewhere.

n

Our community consists of 600 startup founders paired with VPu2019s of growth from later-stage companies. Avem 300 de fondatori YC plus marketeri seniori de la companii inclusiv Medium, Docher, Invision, Intui, Pinterest, Discordie, Flux Web, Școala Lambda, Keto Perfect, Tipform, Fertilitate Modernă, Segment, Udemy, Puma, Cameo și Ritual.

n

You can participate in our community by joining Demand Curveu2019s marketing webinarii. Grup slab, sau program de formare de marketing. Consultați rapoartele de creștere anterioare aici și aici.

n

Fără alte detalii, consultați sfatul.

n
n

Care sunt câteva strategii SEO noi și avansate?

n

Comunitatea noastră a alergat o masterclass SEO in which we discussed Googleu2019s algorithm updates and shared advanced practices for writing blog content in a data-driven manner.

n

Tactică pentru transformarea vizitatorilor blogului în clienți

n

Bazat pe idei de la Nat Eliason de la mașina de creștere.

n

SEO traffic can sometimes be a vanity metric if youu2019re not converting it into lead flow. Iată trei moduri de a converti vizitatorii blogului în clienți:

n
    n
  1. Prompt blog readers with quizzes to help them identify the product/plan that’s best suited for them. Apoi, solicitați adresa lor de e-mail pentru a vedea rezultatele. Urmăriți cu e-mailuri prin picurare.
  2. n
  3. Create u201cBuyeru2019s Guidesu201d u2014 downloadable PDFs with nice visuals that help readers figure out how to accomplish their goals (e.g. u201cpaleo cooking starter kit.u201d) Again, require an email for them to download the complete guide.
  4. n
  5. Pixelizează-ți vizitatorii blogului și retargetează-l cu reclame Facebook. Spuneți-vă că reclamele trimit vizitatori către paginile de destinație care se potrivesc oricărei categorii de conținut de blog le-au atras inițial pe site.
  6. n
n

Cum să (re) direcționați clienții de afaceri cu reclame Facebook

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Pe baza informațiilor din Nima Gardideh din Pearmill și Julian Shapiro al Curbei Cererii.

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Most people use their personal email address on their Facebook/Instagram account. So if you’re collecting business emails during your user onboarding process, Facebook can have a hard time matching those emails to the corresponding Facebook profiles when creating custom targeting lists.u00a0

n

u00a0Iată câteva trucuri în acest sens:

","protected":false,"excerpt":"rendered":"

Weu2019ve aggregated theu00a0worldu2019s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into thisu00a0Growth Report.

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permit delays disrupt foreign workersu2019 career plans","content":"rendered":"

Susținătorii imigrației sunt rightly fretting over the Trump administrationu2019s nou mandat de asigurare de sănătate și eforturi pentru demontați sistemul de azil. Dar, departe de lumina reflectoarelor, o altă criză se produce în liniște, care ar putea afecta practic orice student STEM (știință, tehnologie, inginerie și matematică) din străinătate.

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Problema constă în Documente de autorizare pentru ocuparea forței de muncă (EAD). Aceste permise de muncă, emise de Serviciile de cetățenie și imigrare din SUA (USCIS), autorizează studenții internaționali și solicitanții de carte verde să ia locuri de muncă. Cereri pentru EAD, cunoscute sub numele de I-765s, acum ține cont mai mult decât un sfert din toate formele USCIS primește. Dar sughițurile tehnologice, deficiențele de personal și presiunile conformității cu noile politici de imigrație înseamnă că agenția necesită mai mult și mai mult timp pentru a le prelucra. Thatu2019s leaving tens of thousands of students and skilled workers unable to work and sute de mii de poziții tehnologice neplătite for months, or even years.u00a0

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Criza EAD s-a stins de ani buni, dar a ajuns la cap la începutul anului 2017, când oficialii a anulat o regulă necesitând USCIS să proceseze I-765 în 90 de zile. Alături de un flux de noi solicitări EAD de la DACA și TPS recipients, thatu2019s led to spiraling delays. În 2015, 23 la sută din cererile EAD au necesitat mai mult de trei luni pentru procesare; până în 2018, aceasta s-a dublat la 46 la sută. Timpul mediu de procesare astăzi pentru EAD-uri care nu sunt legate de DACA este aproape cinci luni, cu peste o treime din cereri semnificativ mai mult timp u2014 last year, peste 118.000 de aplicații took more than nine months to process.u00a0

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That squares with what weu2019re seeing at Fără margini: datele noastre interne arată că timpul mediu de așteptare EAD a urcat peste cinci luni, mulți clienți așteptând opt luni sau mai mult pentru permisele de muncă. Weu2019re also seeing an enormous disparity among processing facilities, with some USCIS service centers far more clogged than others. În momentul scrierii, dacă I-765-ul dvs. este procesat în Texas, de exemplu, puteți primi EAD-ul dvs. în interior trei saptamani; dacă în Vermont, ai putea aștepta mai mult de 17 luni, în funcție de statutul de imigrare pe care îl căutați.

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Aceasta se adaugă la o situație imprevizibilă, nedreaptă și profund frustrantă și încă un obstacol for the skilled immigrants that President Donald Trump says heu2019s trying to attract to the United States. Whether youu2019re trying to make ends meet while waiting for your green card, seeking a summer job, or hoping to work after graduation, EAD delays can be excruciating u2014 and unless your employer is willing to wait for you, the holdup could cost you your dream job.u00a0

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Deci, ce ai putea face dacă te vei găsi blocat în limbo EAD? Din fericire, aveți opțiuni:

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Dacă aveți deja viză, țineți-vă de ea

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Many immigrants file EAD requests as part of their green card applications, even if theyu2019re already authorized to work under visas such as an H-1B or L-1. Thatu2019s a smart move: If your current work visa expires, but youu2019ve been issued an EAD, youu2019ll be able to keep working until your green card arrives. Still, if your EAD gets delayed, youu2019ll be glad to know that as long as your original viza de angajare remains valid, you can keep working without a problem.u00a0

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Bear in mind, though, that you wonu2019t be able to renew your existing visa after filing a carte verde cerere. Itu2019s worth applying for your green card as soon as youu2019re eligible to give you plenty of time before your existing work visa expires.u00a0u00a0

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If youu2019re still waiting, tell USCIS

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Itu2019s not impossible for your EAD to slip through the cracks or be sent to the wrong address, so check with USCIS if things are taking too long. Începeți prin a verifica timpii de procesare pentru centrul de service. If you filed your I-765 before the u201creceipt date for a case inquiryu201d listed on the USCIS instrument de timp de procesare, poti depune o e-Request or call 1-800-375-5283 for an update.u00a0

n

În unele cazuri, puteți cere, de asemenea, USCIS accelerați-vă I-765. Acest lucru este disponibil numai în anumite circumstanțe, cum ar fi dacă întârzierile se datorează erorii USCIS sau dacă dumneavoastră sau potențialul dvs. angajator ar suferi în alt mod pierderi financiare majore. Unfortunately, the possibility of losing or delaying acceptance of a job offer isnu2019t sufficient grounds for expediting an application.

n

Încă rămâi în limbo? Întreabă pentru ajutor
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Immigration advocates are rightly fretting over the Trump administrationu2019s new health insurance mandate and efforts to dismantle the asylum system. Dar, departe de lumina reflectoarelor, o altă criză se produce în liniște, care ar putea afecta practic orice student STEM (știință, tehnologie, inginerie și matematică) din străinătate.

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top VCs are investing in cybersecurity","content":"rendered":"

Security is one of the toughest things to get right; a hacker only needs to win once, but businesses have to get it right every single time.

n

Not every company faces the same field of threats. That’s what makes security particularly difficult u2014 there are no panaceas, and the cybersecurity startup field is crowded. So much so, some entrepreneurs complain that the vast number of solutions on the market are weighing down chief security officers with a deluge of data but not the clear visibility they need.

n

Or, as one of the cybersecurity-focused VCs we surveyed called it: “startup fatigue.”

n

Many of the rising cybersecurity startups focus on the same or overlapping problems could lead to a “cybersecurity consolidation,” one that’s dictated by customers and not necessarily the businesses themselves.

n

But there’s usually one element that feeds into everything u2014 data.

n

As hacks and breaches become more common, companies and customers alike are reevaluating their relationships with data. Customers want more ownership of their data and the ability to give it out granularly, while an increasing number of businesses are shifting away from central banks of data and leaning towards a “zero data” approach.

n

By minimizing the amount of information companies store or collect, it’s validation that even some larger startups don’t even trust themselves to secure data properly.

n

Not only that, there’s as much mistrust inside their own networks. That’s where “zero trust” comes into play u2014 where you don’t trust, but you certainly verify. The idea is that you get no extra special access inside a company’s four walls. Many big companies, like Google, treat all employees the as if they present the same level of security risk whether they’re in the office, at home, or in a coffee shop down the street.

n

u201cYou should be able to run your whole business out of a Starbucks,u201d said Google security chief Heather Adkins at Disrupt SF.

n

Why the mistrust? Because security isn’t just a technology problem, it’s a people problem. And it’s not only people creating the solutions, it’s people with the solutions to create these startups to begin with.

n

We asked ten leading cybersecurity VCs who work at firms that span early to growth stages to share where they see opportunity in this sector:

nn

In addition, we did a deep-dive interview withu00a0Arif Janmohamedu00a0at Lightspeed about how he and his firm are targeting the sector and what he sees as the next-generation of cybersecurity startups. Be sure to check it out.

nn

Now, let’s get to the data.

n

Answers have been edited for clarity.

n

Amit Karp, Partner at Bessemer Venture Partners

n

In cybersecurity, what are you most interested in right now from an investment perspective?

n

Unfortunately, the cybersecurity landscape is overcrowded with many vendors that offer point solutions. I believe CISOs are tired of deploying additional security products which for the most part have overlapping functionality. So I am very cautious with additional tools that are deployed inside the enterprise perimeter (network, endpoint, etc.).u00a0 I am looking for companies that can be deployed quickly and demonstrate immediate value to CISOs, and do not overwhelm the CISO with many new alerts.

n

What are the most interesting trends in the space, particularly ones you think are under-appreciated by other investors?

n

I think there are still many opportunities to improve application security. The combination of every company becoming a software company on the one hand and development environments becoming more chaotic on the other hand, results in many new risks and opportunities in securing your software. This includes securing third-party APIs or open-source components which are outside your control and giving developers and devops engineers more security tools while not hindering the pace of development.

n

Another interesting trend is micro-segmentation and authorization u2014 with the adoption of zero-trust frameworks and authentication becoming a solved problem u2014 deciding who gets access to what has become increasingly important.

n

Are there any startups in cybersecurity you wish existed, but haven’t seen yet?

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Zack Whittaker is the security editor at TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849, and his PGP fingerprint for email is: 4D0E 92F2 E36A EC51 DAAE 5D97 CB8C 15FA EB6C EEA5.

nn

He can also be reached by email: zack.whittaker@techcrunch.com.

","cbAvatar":"https://crunchbase-production-res.cloudinary.com/image/upload/arqrabrudwyofg3sb2pl","twitter":"zackwhittaker","_links":"self":["href":"https://techcrunch.com/wp-json/tc/v1/users/133574210"],"collection":["href":"https://techcrunch.com/wp-json/tc/v1/users"],"id":133574221,"name":"Arman Tabatabai","url":"","description":"Arman focuses on venture capital, startups and urban tech at TechCrunch. Previously, he worked as an equity analyst at Morgan Stanley covering the Power, Utilities & Clean Tech sectors. Arman is based in New York City and can be contacted via email at arman.tabatabai@techcrunch.com.","link":"https://techcrunch.com/author/arman-tabatabai/","slug":"arman-tabatabai","avatar_urls":"24":"https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=24&d=identicon&r=g","48":"https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=48&d=identicon&r=g","96":"https://secure.gravatar.com/avatar/1eaa0c59d23afba9c58446ab70fbf24b?s=96&d=identicon&r=g","links":[],"position":"","cbDescription":"","cbAvatar":"","twitter":"","_links":"self":["href":"https://techcrunch.com/wp-json/tc/v1/users/133574221"],"collection":["href":"https://techcrunch.com/wp-json/tc/v1/users"],"id":1719192,"name":"Danny Crichton","link":"https://techcrunch.com/author/danny-crichton-2/","description":"Danny Crichton is an investor at CRV and a former contributing writer at TechCrunch. ","slug":"danny-crichton-2","links":"homepage":"https://www.dannycrichton.com","facebook":"http://www.facebook.com/dancric","twitter":"http://twitter.com/dannycrichton","linkedin":"http://www.linkedin.com/in/dannycrichton","crunchbase":"https://www.crunchbase.com/person/danny-crichton","position":"Contributor","cbDescription":"

Danny is Executive Editor of TechCrunch Extra Crunch, where he covers technology and power. Previously, he was a foreign correspondent at TechCrunch based in Seoul, South Korea as well as a venture capitalist with General Catalyst in Palo Alto and Charles River Ventures in Boston and New York. He was awarded a Fulbright research scholarship to South Korea, where he researched the development of Koreau2019s startup ecosystem. He is a PhD dropout from Harvard where he studied public policy and an honors graduate of Stanford, where he studied mathematical and computational sciences. Danny is based in Brooklyn.

nn

His ethics statement is located at https://www.dannycrichton.com/ethics/

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Zack Whittaker is the security editor at TechCrunch. You can send tips securely via Signal and WhatsApp to +1 646-755-8849, and his PGP fingerprint for email is: 4D0E 92F2 E36A EC51 DAAE 5D97 CB8C 15FA EB6C EEA5.

nn

He can also be reached by email: zack.whittaker@techcrunch.com.

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future of cybersecurity VC investing with Lightspeed’s Arif Janmohamed","content":"rendered":"

There are two types of enterprise startups: those that create value and those that protect value. Cybersecurity is most definitely part of the latter group, and as a vertical, it has sprawled the past few years as the scale of attacks on companies, organizations, and governments has continuously expanded.

n

That may be a constant threat for the executives of major companies, but for cybersecurity VCs who pick the right startup targets for investment, it’s a potential gold mine. Here at Extra Crunch, we compiled a list of top VCs who have invested in cybersecurity and enterprise more broadly and asked them whatu2019s interesting in the space these days. We compiled ten of their responses as part of our investor survey and you should definitely take a look for their interesting takes on the space.

n

But we wanted to go a bit deeper on the topic to learn more about whatu2019s happening right now in cybersecurity. So today, we talk with Arif Janmohamed of Lightspeed Venture Partners, one of the leading investors at one of the top enterprise VC firms in the world. Heu2019s invested in companies ranging from cloud-access security broker Netskope and search analytics platform ThoughtSpot to Qubole (big data analytics), Nutanix (hyper-converged infrastructure), and Arceo.ai (cyber risk management).

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Arif head color web

Arif Janmohamed. Image via Lightspeed Venture Partners

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TechCrunchu2019s security guru Zack Whittaker, managing editor Danny Crichton and operations editor Arman Tabatabai sat down with him to discuss what heu2019s seeing at the earliest stages in cybersecurity, which trends are being ignored by the industry and what he sees as the future of security in an always-changing present.

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Introduction and Background

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The following interview has been condensed and edited for clarity.

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Danny Crichton: Letu2019s start with a bit of your background.

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Arif Janmohamed: Sure. I’m on the early-stage side, so I have the most fun when I’m working with founders at the very earliest stages of company formation, where I can focus on company design, product and go-to-market and then find the right balance of teams to fill that out.

n

I’m on the board of Netskope, which is a cloud-security company. That one I did the Series B back in 2013. I’m on the board of TripActions, which is a corporate travel company, I did that one and then led the Series A and the Series B. I’m on the board of Moveworks, which is an AI engine for IT that was seeded by me and then I’ve supported them through their subsequent financing. I’m also on the board of a number of other companies.

n

Am I purely security-focused? The answer is no, I’m very much enterprise-focused. Security in my mind really fits within that rubric of the enterprise stack that’s getting rebuilt for a cloud-first world.

nn

What’s snake oil and what has real value?

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Zack Whittaker: So I’ve got a question that I just want to jump right in with. I’m always curious about this, especially when it comes to the very early stage, how do you go about distinguishing between potential snake oil and the things that seem really viable in the security world?

n

","protected":false,"excerpt":"rendered":"

There are two types of enterprise startups: those that create value and those that protect value. Cybersecurity is most definitely part of the latter group, and as a vertical, it has sprawled the past few years as the scale of attacks on companies, organizations, and governments has continuously expanded. That may be a constant threat […]

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He can also be reached by email: zack.whittaker@techcrunch.com.

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His ethics statement is located at https://www.dannycrichton.com/ethics/

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He can also be reached by email: zack.whittaker@techcrunch.com.

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La fel de tangibil ca avioane, computere și contracepție, Imperiul Roman, Confederația Iroquois și Statele Unite ale Americii sunt, de asemenea, invenții umane.

n

Tehnologia este modul în care facem lucrurile, iar instituțiile politice sunt modul în care colaborăm la scară. Guvernul este o inovație extrem de puternică prin care întreprindem acțiuni colective.

n

La fel ca orice altă tehnologie, guvernele deschid noi tărâmuri de oportunități. Aceste oportunități sunt neutre din punct de vedere moral: oamenii au susținut instituțiile politice pentru a oferi educație publică șiu00a0murder ethnic minorities. Caracteristici specifice, precum protecțiile explicite pentru drepturile omului și libertățile civile sunt concepute pentru a ajuta la atenuarea anumitor riscuri dezavantajate.

n

Ca orice instrument, sistemele de guvernare necesită întreținere pentru a continua să funcționeze. Ne așteptăm la actualizări software obișnuite, dar uitați că guvernanța este, de asemenea, într-un flux constant și începe să eșueze atunci când nu se sincronizează cu cultura. Fără întreținere preventivă, presiunea se formează ca niște forțe tectonice de-a lungul unei linii de defect, până când o nouă comandă se blochează, adesea violent. Malka Older subliniază cău00a0u201cdemocracy is not a unitary state that can be achieved, but a continuous process. We need to keep reinventing and refining government, to keep up with changes in society and technology and to keep it from being too easy for elites with resources to exploit.u201d

nn

Cum ar putea arăta de fapt viitorul guvernării?

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The Roman Empire, the Iroquois Confederacy and the United States of America are human inventions as surely as airplanes, computers, and contraception. Tehnologia este modul în care facem lucrurile, iar instituțiile politice sunt modul în care colaborăm la scară. Guvernul este o inovație extrem de puternică prin care întreprindem acțiuni colective.

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La fel de Jack Dorsey announced his company Twitter would drop all political ads, Facebook CEO Zuckerberg doubled-down on his policy of refusing to fact check politicians’ ads. “AT times of social tension there has often been an urge la pull back pe free expression . . . We will be best served peste long term by resisting acest urge și defending free expression.”

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Still, Zuckerberg failed to delineate between freedom of expression, and freedom of paid amplification of that expression which inherently favors the rich.

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During today’s Q3 2019 earnings call where Facebook beat expectations and grew monthly users 2% to 2.45 billion, Zuckerberg spent his time defending the social network’s lenient political ad policy. You can read his full prepared statement aici.

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One clear objective was to dispel the idea that Facebook was motivated by greed to keep these ads. Zuckerberg explained “We estimate these ads from politicians will be less than 0.5% of our revenue next year.” For reference, Facebook earned $66 billion in the 12 months ending Q3 2019, so Facebook might earn around $330 million to $400 million in political ads next year. [Update:Itwasnu2019tclearifissueadsandPACadswerecountedinFacebooku2019s05%figurebutnowthecompanysaysthatnumberisjustforadsrundirectlybypoliticians]

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Zuckerberg also said that given Facebook removed 50 million hours per day of viral video watching from its platform to support well-being which hurt ad viewership and the company’s share price, Facebook clearly doesn’t act solely in pursuit of profit.

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We just shared our community update and quarterly results. Hereu2019s what I said on our earnings call. — Before we…

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Posted by Mark Zuckerberg pe Wednesday, October 30, 2019

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Facebook’s CEO also tried to bat down the theory that Facebook is allowing misinformation in political ads to cater to conservatives or avoid calls of bias from them. “Some people say acea acest este just toate a cynical politic calculation și acea we’re acting în a way acea we don’t într-adevăr believe because we’re just trying la appease conservatives” he said, responding that “frankly, if our goal was that we’re trying to make either side happy then we’re not doing a very good job because I’m pretty sure everyone is frustrated.”u00a0

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Instead of banning political ads, Zuckerberg voiced support for increasing transparency about how ads look, how much is spent on them, and where they’re run. „I believe acea better approach este la work la increase transparency. Adsu00a0pe Facebook are already more transparent than anywhere else. We have a politic ads archive so anyone can scrutinize every ad that’s run.”u00a0

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He mentioned that political ads are run by “Google, YouTube, and most internet platforms”, seeming to stumble for a second as he was likely prepared to cite Stare de nervozitate too until it announced it would drop all political ads an hour earlier. He omitted that Pinterest and TikTok have also banned political ads.

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It doesn’t help that hundreds of Facebook’s own employees have called on their CEO to change the policy. He concluded that no one could accuse Facebook of not deeply thinking through the question and its downstream ramifications. Zuckerberg did leave himself an out if he chooses to change the policy, though. “I’ve considered whether we should not [sell political ads] in the past, and I’ll continue to do so.”

nn

Dorsey had tweeter that “Weu2019ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought.” Democrat Representative Alexandria Ocasio-Cortez expressed support for Twitter’s move while Trump campaign manager Brad Parscale called it “a very dumb decision”

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Twitter’s CEO took some clear swipes at Zuckerberg, countering his common arguments for allowing misinformation in politician’s ads. “Some might argue our actions today could favor incumbents. But we have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow.” Given President Trump had outspent all Democratic candidates on Facebook ads as of March of this year, it’s clear that deep-pocketed incumbents could benefit from Facebook’s policy.

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trump 2020 facebook ads 1558042973182 facebookJumbo v10 1 1

Trump continues to massively outspend Democratic rivals on Facebook ads. Prin intermediul NYT

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Miming Facebook’s position, Dorsey tweeted “Itu2018s not credible for us to say: ‘Weu2019re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political adu2026well…they can say whatever they want!”

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Twitter doesn’t earn much from political ads, citing only $3 million in revenue from the 2018 mid-term elections, or roughly 0.1% of its $3 billion in total 2018 revenue. That means there will be no major windfall for Facebook from Twitter dropping political ads. But now all eyes will be on Facebook and Google/YouTube. If Sundar Pichai and Susan Wojcicki move in line with Dorsey, it could make Zuckerberg even more vulnerable to criticism.

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$330 million might not be a big incentive for Facebook or Zuckerberg, but it still sounds like a lot of money to earn from ads that potentially lie to voters. I respect Facebook’s lenient policy when it comes to speech organically posted to users, organizations, or politicians’ own accounts. But relying on the candidates, press, and public to police speech is dangerously idealistic. We’ve seen how candidates will do anything to win, partisan press will ignore the truth to support their team, and the public aren’t educated or engaged enough to consistently understand what’s false.

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Zuckerberg greatest mistakes have come from overestimating humanity. Unfortunately, not everyone wants to bring the world closer together. Without safeguards, Facebook’s tools can help tear it apart. It’s time for Facebook and Zuckerberg to recognize the difference between free expression and paid expression.

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As Jack Dorsey announced his company Twitter would drop all political ads, Facebook CEO Zuckerberg doubled-down on his policy of refusing to fact check politicians’ ads. “At times of social tension there has often been an urge to pull back on free expression . . . We will be best served over the long term […]

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Previously, Constine was the Lead Writer of Inside Facebook through its acquisition by WebMediaBrands, covering everything about the social network.

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Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

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Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

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Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

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Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

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[Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.]

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Constine graduated from Stanford University in 2009 with a Master's degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.

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Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.

nn

Josh Constine is an experienced public speaker, and has moderated over 120 on-stage interviews in 15 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He is available to moderate panels and fireside chats, deliver keynotes, and judge hackathon and pitch competitions.

nn

Constine has been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, The Today Show, China Central Television, and Fox News. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.

nn

[Disclosures: Josh Constine temporarily advised a college friend's social location-sharing startup codenamed 'Signal' that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch's editors and has concluded. Constine's fiancu00e9e Andee Gardiner co-founded startup accelerator Founders Embassy. Constine's cousin Darren Lachtman is the founder of influencer advertising startup Niche that was acquired by Twitter, and he's since left and founded teen content studio Brat. Constine does not write about Founders Embassy or Brat. Constine has personal acquaintances stemming from college housing circa 2007 with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood, but does not maintain close social ties with them nor does that influence his writing. Constine occasionally does paid speaking engagements at conferences, but only those funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies, does not day-trade, and discloses his positions directly in articles where appropriate. Constine does not do consulting, angel investing, or public stock trading beyond public stock invesments by his parents' estate that he has no role in managing or advising.]

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Zuckerberg Elections 1

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